Health Information Blog

You have probably heard of web marketing. Lately this niche has become quite popular due to the innovative methods that online experts use. Actually marketing as a separate discipline has been present for several decades. It’s task has always been the same - to find smart method to advertise companies, services and products. For that the marketing specialists have used ads, wallpapers, flyers, leaflets and so on. At the same time the web marketers focus their attention on the Internet and do their best to get the benefits from the virtual world.

Now, if you are a dentist and your dental clinic is based in Toronto, there are a few pieces of information we would like to share with you.

Our main observation has been that in most cases the dentists in Toronto promote their family dentistry services by mailing paper flyers to many houses at once. So far this strategy has been working reasonably well. Actually this strategy allows a small business owner to reach a broad enough audience without having to spend huge amounts of money on more expensive advertising methods like TV and radio ads.

However in our study we would like to put aside the number of patients each advertising method brings and rather talk about the types of patients that sign-up through different advertising channels. One thing that dentists have been saying is that patients brought by paper flyers are looking for basic service like teeth fillings and cleaning. It is obvious that these basic services are low cost and don’t bring dentists good income. The services that are highly paid are the more complex ones like dental implants and orthodontic operations, so without doubt dentists prefer patients who are looking for such services.

We are not implying that dentists refuse to provide dental cleaning services or that they should refuse to provide basic services like dental fillings, but it is in doctor’s best interest to gather a varied client base. Achieving this does not necessarily mean that dentists should stop advertising via paper flyers - after all paper flyers help them to grow their client base. So the most logical approach is to change the paper flyers so that they would attract clients that need more expensive services. So the question is how to achieve this?

As our first step let’s see that are the actual differences between a paper flyer ad and a promotional website:

* A paper flyer is static and a website can be dynamic.

* A paper flyer can not contain too much information. A website can be composed of as many pages as you like, describe the services you offer, including all details and even pictures/slide shows and even be promoted all over the Internet by planning an affective dentist online promotion.

There is another limitation of the paper ads as well. A dentist is just like any other healthcare professional - he needs to build trust with his prospective patients and show them who he is and how he works and also to prove that he has many happy patients who have used his service in the past. Unfortunately due to the limited space available in a paper flyer it is simply not possible to put a large list of customer testimonials there.

Most dentists in Toronto are aware of these limitations so the above information is just a short brief on their thoughts. When deciding on their marketing budgets they take into account the enormous benefits that even a simple webiste can bring them.

That is why we suggest you add your website link to your paper advertising material, so that those who are looking for a good dentist in, say, Toronto, will certainly remain impressed.

Also another thing you should definitely do is to put a list of important cases and case studies on your website. This way you will present yourself as an expert in the field and will convince them that you have the necessary skills to provide the required services.

AssistMedic has been providing search engine optimization services to dentists in Toronto for several years. If you are a Toronto cosmetic dentist you may find their promotion services useful. The same company also offers automated medical receptionist services. You can contact them if you want to streamline your medical front-desk operations.